Now, 35 years on, tens of millions of pairs have been sold worldwide and some of the most iconic Nike trainers are now seen as wardrobe staples. With it, Air Max technology had been born.īack in the ‘80s, even the most optimistic of Nike employees couldn’t have foreseen what the Air Max range would become. It was a lightweight athletic shoe designed for running and featured a single visible unit of pressurised air in the heel. see more project submissions from our readers here.Way back in 1987, Nike released their first ever Nike Air Max trainer. Modified papal seal for the MSCHF x INRI collabĭesignboom has received this project from our ‘ DIY submissions ‘ feature, where we welcome our readers to submit their own work for publication. Jesus shoes embody multiple devotional aspects – from the classical religious to the cult of the commercial ‘matthew 14:25 – shortly before dawn jesus went out to them, walking on the lake’ It is not inaccurate to summarize streewear’s ultimate aspiration as a conflation of brand, clothing, religion, and cultĬlothing and identity have always had devotional aspects The jesus shoes apply numerous biblical references as modifications to a classic NIKE air max profile jesus shoes were created by digital culture studio MSCHF in a limited run dropping tuesday october 8th, 2019.Įach sole fills the air max bubble with 60cc of holy water, with additional coloring for visibility and colorway matching indeed the lasting, rich, symbolism of christianity feels in many ways like the most profound realization of what every logo-centric streetwear brand aspires towards. Jesus shoes explore the cult nature of streetwear brand loyalty, as well as the styling and rich sartorial traditions of the church. The crucifix accent may be styled on or off additional details include inscriptions of the book+verse (matthew 14:25) in which jesus is originally depicted as ‘walking on the sea,’ as well as the initials INRI (iesus nazaraeus rex iudaeorum) which were inscribed on the cross. the red of the insoles is inspired by the traditional bright red shoes worn by the pope. custom 100% wool insoles reference the lamb of god and are infused with frankincense, one of the three gifts held to be borne by the wise men on the occasion of jesus’ birth. With every step the wearer literally ‘walks on water’ and the motion of the fluid provides a visual counter to the motion of the shoeĪ steel crucifix accent adorns the laces, which may be styled on or off. slight coloring has also been added for visibility and styling. the bubbles in the soles are filled with 60cc of holy water, originally sourced from the river jordan and subsequently blessed. the hollow air max soles popularized by NIKE provided a perfect opportunity to realize this. this image is immortalized in matthew 14:25, and has been enshrined as a cultural image of divinity. MSCHF’s jesus shoes execute on a simple but enduring idea: walking on water. realized with a somewhat tongue-in-cheek attitude, the shoes utilize the classic NIKE silhouette to investigate ideas of devotion in both religion and commercial products. the design injects 60cc of holy water into the bubble of a air max sole to allow wearers to literally ‘walk on water’ with every step. In reference to religious symbolism and the cult appeal of streetwear, digital culture studio MSCHF has created ‘ jesus shoes‘.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |